Creating & Discovering your Brand Identity

 

BRAND IDENTITY the act of using your traits and personality to create a Brand Design via characters, logos, names, slogans ,packaging etc., that will set your Brand apart form other companies and make your Brand uniquely recognizable to customers.

Creation of your Brand Elements is a vital step in creating your brand identity ,in doing this you'll ask yourself what's your Mission for example if is a skin care brand ,was it created to cater to eczema patients, persons with hyperpigmentation or is it an inclusive skin brand, what Values does will your company uphold does your brand make promises on being animal cruelty free ,dye free ,will it give a percentage of its profit to a charity. What Personality does it have with it be engaging and interactive like a podcast or Luxurious like Tiffany Co. How will it Communicate?. Will your company communicate to it's target audience via radio advertisements ,billboards ,news letters ,social media advertisement .Lastly How will you Distinguish your Brand from others.

Brand Design Elements is the the visual/physical part of your Brand Identity

Here's are some of the Elements that need to be established:

LOGO- As a main part of the visual recognition of your brand ,your brands' logo needs to relay clearly to your consumers your values, hold longevity in the market, not grow outdated and draw your target audience in at first glance, this can be achieved with the use to Typography and a color palette to match it.

Product Packaging - As main part of the physical part of you brand, having good quality and visually appealing packaging tells a customer that your brand not only put effort into the product but what that product is held or contained in which gives the perception of a company that values consumer satisfaction. It also play a huge part in your brands recognition .When in the process of designing the package ask yourself, What colors or fonts placed together would be memorable, easily recognizable and nothing like anything that's already on the market.

These companies here did just that with there logos and packaging:

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Activity

Could you tell which brand this bottle belongs to ? Make a guess in the comments.

References:

Wisehttps://wbf.com/blog/2014/11/05/4-takeaways-from-coca-colas-new-campaign/

99designs by visa ttps://99designs.com/blog/tips/brand-identity/

https://upload.wikimedia.org/wikipedia/commons/c/cc/Toblerone_3362.jpg

https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcRai5R8Y529yvVTeDyX8EMk8NNxUFVqpqnjow&usqp=CAU